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Frequently Asked Questions


View the questions rent-to-own Guru Mark Loeffler a registered sales representative with Keller Williams Complete Realty, Brokerage receives on a regular basis!

1. What is Tenant-First Rent-To-Own?

Rent to own is an investment strategy that is mutually beneficial for both the investor/landlord and the tenant. The tenant, for a number of reasons, can not obtain financing for a house. The investor then purchases the house and rents it to the tenant for a pre-determined period of time. At the end of the rental term, the tenant purchases the house from the investor for a pre-determined purchase price.

2. What are the benefits of rent to own for an investor?

How would you like to go from receiving calls from your tenants about clogged toilets to calls from your tenants asking if they can replace the old carpet with new hard wood flooring? Rent to own empowers your tenant, giving them a sense of ownership in the property, which makes the investment virtually hands-off!  It also yields positive cash flow anywhere, in any market and you go into your investment with a preset exit strategy.

3. What is the difference between leasing properties and rent-to-own?

When leasing a property, you perform the maintenance and property management as well as tenant management. With rent-to-own you manage and educate your tenant about the credit repair process. With rent to own though, the tenant is responsible for the property management, maintenance and improvements.

4. How can I make money with rent to own?

There are a number of ways to make money with rent to own, but these are the most common methods:

a) Do the deal yourself

Brian owned a property and was fixing it up so he could rent it out. After taking my course, Brian decided try rent-to-own. His renovations yielded him a higher monthly rent and a higher purchase price for the end of the rental term. His exit strategy is set for 2 years from now, at which point he will have seen a 70% return on investment per year.

b) Assign the tenant

You locate the tenant and approve them before passing them on to us to proceed. You make a share of the tenant locator fee for finding the tenant.

c) Assign the tenant and property

Bob is a realtor.  After taking my course Bob placed an ad in the paper. He screened a few people until he found one qualified client. Bob helped the tenant find a home and then found the investor. Not only did he make the realtor commission (around $10,000), he also made $8000 for finding the tenant. The investor got a 40% ROI per annum and Bob is now able to work with double the client base, and has a leg up on other realtors.

5. How does  this work in my specific area?

The beautiful thing about rent-to-own is this works in any area, the calculations just change.

6. I already invest in real estate. How will this benefit me and my portfolio?

Let’s turn your dogs into winners! Rent-to-own will increase positive cash flow, which increases your debt coverage ratio, allowing you to obtain further financing to expand your portfolio.

7. I am new to real estate investing. What are the risks involved in rent to own versus traditional buy and hold?

With the tenant first model, the risks can be the greatest benefit. If they default you may end up with a property that may not be easily rented or RTO’d again. You always run the risk of the tenant defaulting, but most times if this happens you can just find another tenant to rent to own the property.

8. I have money but no time! How can I take advantage of this system?

You’re in luck, busy bee! We have turn-key rent-to-own properties just waiting for you. Tenants go through our vigorous selection process. Once approved, we help the tenant find their ideal property and you enjoy all the rewards. The property is yours 100%, all you have to do is get the mortgage and sign the documents.

9. How easy is rent-to-own to joint venture and who would be my JV partners?

Students of my program have found joint venturing rent-to-own properties to be easy – there is no squabbling about possible appreciation or rental rates, because the preparation is done for you. Our rent to own deals make it easy for your JV partners to say YES!

10. What are the benefits to each person involved?


  • 35 – 45% cash flow OVER AND ABOVE rent
  • No maintenance costs or hassle
  • Pre-determined exit strategy
  • Hands-off investing


  • Assistance improving their credit
  • Aid in saving down payment with an option credit
  • The pride of eventual home ownership
  • Peace of mind that they are finally home – they will not need to move again when their lease is up.
  • Time to save up a great down payment, ensuring they will get off to a great start in home ownership
  • In some cases, the ability to stay in the home they already own if their house is in danger of being taken
  • No fees

11. What are some of the drawbacks?

  • In a property-first rent to own situation, the investor picks a property to be rented, allowing them to research the area and include the neighborhood or city in their investment strategy. With tenant-first rent to own, the tenant picks their own home and with it, the area. If the tenant defaults, the house might not be in an ideal area for re-rental.
  • Rent to own investing is active – the average rental term is 24 months, which means you, the investor, will need to begin new investments and purchasing more property every two years on average.
  • If you want a totally hands on investment this is not for you – control freaks need not apply! This rent to own investment strategy is more about the tenant (helping them save and repair their credit to purchase the property) than it is about you building equity in the property.
  • This is not anonymous system. As the investor, you will need to build a relationship with the leasee to repair their credit. You will know a lot more about the highly personal facts of your tenant than a landlord usually does, and you have a vested interest in your tenant’s success. This is not your typical landlord tenant relationship where you’re the big bad landlord and the tenant is out to get you.
  • Rent to own means dealing with people, and people are flawed. They make mistakes, bounce cheques and do stupid things. If you aren’t well suited to deal with the occasional personal issue, you may want to look at other investment strategies.
  • You need to do your own due diligence and get independent legal advice.

Ready to get started? You can learn Mark’s proven rent to own system at your own pace in the comfort of your own home with his home study course, Rent To Own Made Easy!

Investing in Rent-to-Own Property: Get your copy now!Mark’s book is also available for order by CLICKING HERE!